How do you convince guys the Gillette Mach3 razor is the answer for sensitive skin?

You take the best soccer player in the world, put his head in a box, and recreate an entire season of harsh game conditions on his face. 

Then you ask him to shave. 

Then you recreate the whole thing from Leo’s point of view using binaural technology, so guys can experience the razor from their own computer and mobile screens.