Do you smell that?                                                
                                  Oh, it’s me. 

How do you get guys to upgrade to the Gillette Mach3 Sensitive razor?

You take the best soccer player in the world, put his head in a box, and recreate an entire season of game conditions on his face. 

Then you ask him to shave. 



We also used binaural technology to create the whole experience from Leo’s POV.


LAX                                              NYC          
          PDX                                                       ATX